I have no idea how I haven't seen this before.

So, I was doing some light research this morning when I came across and interesting blog post that I somehow missed first time round. Back in March of this year Anti-Snark did a pretty good article on Bengo.

Actually, it's a damn good article. I'm not usually one for that sort of blog personally, but that article is spot on. Well done.

In the article Piratezim covers Bengo's inability to understand what How To Make Webcomics is actually going on about, his refusal to actually post evidence or even the statistics he claims to be looking at, his distrust of Dumbrella, his taste for libel, his failure to understand fan behaviour in any way and other flaws in the good old Floating Lightbulb.

"After this less than damning evidence against Gran and Kurtz is presented, Gordon begins the most troubling part of his "report." He begins listing names of people he believes are fake Twitter accounts, with nothing more than the names of the people he thinks created them. Failure to grasp the behavior of Twitter in the hands of webcomics fans will be Gordon's undoing; these people are merely fans who wanted to follow their favorite creators. They signed up for Twitter just to follow these people, because otherwise they'd have no reason to have a Twitter account. People really are capable of realizing that their lives aren't interesting enough for other people to read about, and therefore feel no need to use this service for themselves. This behavior, continued in later blog posts by Gordon, is reminiscent of Senator Joe McCarthy naming suspected Communists, with no evidence whatsoever."

That's a pretty good point that Piratezim has there. Well, two actually.

Firstly the fact that not everybody does actually want to talk about themselves, or talk to other people even. Creator's Twitter accounts often contain a lot more than their RSS feeds do, showing off half finished sketch versions of pages, content in bonus galleries that the RSS feed doesn't pick up and posting links to comics and articles that they find interesting and well, if you enjoying one person's writing or art enough to want to know whenever they update there's a certain logic to the idea that you stand a good chance of enjoying the same comics and such that they do. It's good logic, which is probably why Bengo has failed to register the fact.

The second point is the comparison to Senator Joe "Foaming At The Mouth" McCarthy. It's a pretty good one, which I find hilarious considering Bengo's choice of subjects to write about. Mr McCarthy needed to show no evidence, only to state that such evidence existed in order to make his claims and in the same way Bengo feels that he is above giving evidence too. His word is good enough.

Bengo responded to these claims of journalistic bias with such nuggets as "Your assumption that I have enemies is hysterical writing. I'm sure I have some people who hate me because I've shone light on their behavior, but that's their issue, not mine" followed by "I don't have a manufactured grudge against Scott Kurtz. I have a real grudge. I did him a favor and he responded by being an absolute prick to my wife and I. That's the grudge, and the readership knows it".

Wait, what? So someone you have a grudge against because he acted like a prick to you and now you attack him at every opportunity isn't an enemy? Right...

Oh, and he claimed that Piratezim appeared to have a mental illness too. Does he do this with everyone? I wonder which one I'll have if he ever bothers to respond to this blog.

It's a good article. Go read it.

In other Bengo news, the top search result when I look for sites discussing Floating Lightbulb is now the Encyclopedia Dramatica article on him. I'm surprised it took that long considering how much more deserving his behaviour has been than many others who have had articles created about them.

Bengo is still a conspiracy nut and he doesn't think much of Twitter

This Halloween I decided to dress up in my Kris Straub costume and go trick or treat in Bengo's neighbourhood, but could I find his house? Not at all. Next year I'm hiring a better class of private detective.

Having failed in my task, I returned my attention to his blog and does he have a treat for us this time? Well, that depends on how much you like reading the ramblings of someone who when faced with an idea he can't fully understand waits for its downfall, not quietly, but publicly predicting it.

You see, Bengo thinks Twitter's gonna die soon and it's all because it's too successful for it's own good. That's right. A large user base causes sites to fail, just look at the likes of MySpace and Facebook and how they crashed and burnt when their user base got too large.

Oh wait... scratch that and let's start again.

Here's Bengo's latest post, with a few additions of my own of course.

"Last year, News Corp. offered to buy Twitter for $500 million dollars, but was rebuffed. I think News Corp. dodged a bullet.

I cannot figure out a way for Twitter to overcome its inherent flaws. It suffers from mathematically provable problems that make it a candidate to be the next Pets.com. -Mathematically provable, huh? So do you have any of those formulas to share with us then?

A school of anthropological research concerns itself with efficient sizes of human groups. The most coherent groups, in which all members know the inter-relationships of all other members, are theoretically limited by the Dunbar Number, which equals about 150. History shows again and again that social units like agrarian villages and military units optimize near this level but not beyond it, at which point bureaucratic control impairs coherence. - Ah, because physical interaction between individuals linked by shared surroundings or employment can be compared to the interactions of individuals on the internet without any adaption for the differing methods of communication and interaction.

Twitter has two math problems. The first is that the incentive to gain followers pushes most players to try an gain audience share. - Really? Most people I follow just talk to their existing friends there, follow a few celebrities and tell their readers that they have one if they're interested. No big deal if they're not. I can't say I've seen MOST people try and inflate their numbers. - As audience size increases, the intimacy level decreases. We have a problem of dilution. Because Twitter users do not interconnect as a unit, a user can go well beyond the Dunbar number, but ultimately the same limiting principles kick in.

The second is that as each Twitter member receives more and more tweets, more go unread and unacknowledged. Twitter lost its usefulness to get a question answered about a year ago, - Your personal experience is not everybody's. Different people follow different numbers of people. There is no uniform amount. - and frivolity has replaced functionality. This is a problem of magnification. If everyone expands their tweet reach by a factor of ten, we are all overwhelmed by the number received. As institutions are advised by PR gurus to join Twitter and broadcast tweets, the number of mouths will exceed the number of ears. It's shouting into the darkness. - I follow the people who I care about. I do not care about 'institutions' and so do not follow them. 

Some Twitter members have been invited to use a new feature, called Lists, to parse people into subgroups for purposes of prioritizing. This is a red flag. It suggests that Twitter's brain trust perceives the math undermining the model. It also smells of desperation: they don't know how to blunt the math problem, so they have subdivided it into numerous math problems, or more precisely, a sociopolitical math tangle. - Alternatively, this is called improving your product and finding new useful features that your customers can take advantage of. If a supermarket opens a clothing section, does it prove that they are failing to sell groceries and are on the verge of going under? Probably not.

Next comes the return of the anthropologists, who will observe that lists are more likely to be sorted by status than any other category. The result: hard feelings, cliques, and finding yourself on lists with titles like "kooks" or "people who talk about food too much." - Or "Webcomic People", "Family", "The (-insert sport of choice here-) Team" or "College Friends". You know, things like that. Lists do not have to be about importance and I don't know anyone on Twitter who does sort people that way. They can be used to simply make checking your updates manageable.

Efficiencies in social networking are illusory unless you can monopolize them. The din of everyone chatting away to hollow empires of followers is likely to yield to networks that offer precision and value over network size. - The purpose of my Twitter is to keep up to date with the people I care about and to keep up to date anyone who cares on my own status in life, or my failure to update a comics strip on time. The problem with Twitter is only a real problem if you want it to be something it isn't. It is not a primary tool in the promotion of comics. It's a way to talk to people, in groups and on a personal level. You can use it any way you like."

I would leave it there, but oh no, there's more!

You see, Bengo turned commenting back on for this post and then he turned it back off again.

Here are the now missing comments. I'm making them all different colours, so they look like some unholy, eye burning IRC chat, because I can.

Fire Cock - You are on my "kook" list

Fire Cock - But in all seriousness how do you think that a more focused network would work, exactly? Do you think it not have to categorize its constituents into some sort of hierarchy? Alternately, could Twitees not prune their own subscriptions down?

ScratchinPost -Dude, why's yer site all, like, ugly?

Kez - Testing...testing...

Bengo - Thanks, Kez. It works. 

The first three comments are from internet curiosity J. Shagam, aka "fluffy," who uses pretend and hijacked identities to add a dimension of emotional disturbance to our proceedings.
Moderation has been turned back on until she finds something better to do. You can find her on Twitter as fluffy, if you find the extra hassle she creates is worth bringing to her attention. I'd have to warn you it puts you at risk of stalking.
We've kept a perfect streak here on this blog: every single person who arrives with an agenda of making a nuisance of themselves is actually a webcomic artist, generally not well known. That's 4/4, and none of them were topics of criticism or even topics at all. Interesting.
As for the commenting problem, I guess something got tangled in the network and got fixed. :)

fluffy - I did not post any of those comments. This is the first comment I've even tried posting since you previously slandered me. I only even know about them because someone linked me to this page to let me know you were continuing to pull this crap.

Knock it off, Bengo.
I still have no idea why you think I'm behind this but IT. IS. NOT. ME.
I don't give a crap what you think about me at this point but I'd rather you not try to blame me for every single negative comment directed at you.

fluffy - Oh, and just to be perfectly clear: For the record, before your previous slander against me, the last comment I tried posting was this one back in June. After that point it became clear to me that you truly had no interest in anything I had to say, and so I stopped trying to post anything, like any sane, rational person would do.

I will repeat here what I said on my own comic site when I first learned about your accusations against me:
I'd just like to point out that between my full-time job, my comics, and my music and audio production projects, I barely have time to do all the things that I enjoy doing, so why would I spend every waking hour posting "dozens of missives, ranging from polite to deranged, from various genders, stolen identities, nationalities, etc.?" He doesn't even have the decency to provide a single shred of evidence, so I ask that you just apply some critical thinking. In short: I have not done any of what he is claiming, and I don't even know if anyone is doing what he's claiming.

This is the ONLY profile I have EVER used to comment on your blog. If you have proof otherwise, I urge you to share it, but in the meantime you are just spouting off a bunch of hot air.

Sometime between that last post and now the commenting system that Bengo had 'accidentally broken' before then fixed got broken again. I'm shocked. Really, I am. It's so unfortunate that we never got to see Bengo's response and the evidence that he must obviously have.

He couldn't have turned it off again could he?

Nah. What a silly thought.

So, does anyone want to guess what Bengo's next subject will be? I'm surprised he hasn't done awards yet, seeing as he has a history of showing distain towards them and the Webcomic Readers Choice Awards is currently live and there seems to be one at thewebcomiclist.com too.

Wait... The Webcomic List?

That would be these people right? Jeez, those people are mean, but you know, that oppernaR fellow must be telling the truth right, because all of the critics that Bengo faces are really the same person, aren't they?

You know, something fishy's going on here. Let's see... Ah, yes, I see. Fluffy starts a thread and all these 'people' start taking her side and some of them appear to be involved in this award thing of theirs. Suspicous huh?

Let's dig deeper. Let's see who the awards people really are. Hmm... don't know them.. don't know them... Brad Guigar? The Half-pixel guy? Half-pixel are in on this!? And what's this? Jessica Ottowell? Fluffy's fake account? She's in on it too!?

Oh my god, Bengo, you're right! It's all a conspiracy! They're out to get you Bengo! And they're all just one really big person! Run! Run! Run while you can!

I think I need to lay down for a while...

Edit:

Oh yes, I forgot to say. All credit to fluffy for saving those comments before they disappeared forever.

...and just when it seemed he was getting it right.

Following Bengo's post claiming Fluffy as the originator of the malicious comments, here is another comment by Bengo, seemingly arguing with the atmosphere again.


"@fluffy: There's the tantrum (not printed), right on schedule. You're really grasping if you think I don't know you hijacked the identities of innocent people, so you might as well stop writing, or I'll let them know what you've done. I don't expect to say anything more on the matter to you -- ever. Seek help."

What triggered this? According to an email from regular contributor to Tilting at Lightbulbs and would be regular contributor to The Floating Lightbulb, Jessica, inspired by my previous post she asked for an apology having been mistakenly identified as being the person spamming his site.

Apparently Bengo still can't believe that multiple people could take issue to the content of his blog. I guess that means I'm Fluffy too.

Bengo gets mail from Google.

In the latest Floating Lightbulb Bengo reposts an email from Google which contains at least one part copied and pasted from Google's website.

Bengo makes a nice long list of points following the email. It really is quite fascinating, but not necessarily in the way he'd want it to be.

Here's my point by point take on it. The purple text is Bengo, the grey text is me and the red text is Scott Kurtz.

• Google does not appear ready to say, for the record, what GoogleTrends will do, and how well it will do it. This is characteristic of items that are still in Google Labs: in fact, GoogleTrends for Websites may never emerge to join other Google products. I'm pleased someone took time to respond, even if the disclosures are limited; - In other words they did as I'd expect them to do and simply posted information that a semi-competent researcher could have found on Google's website.
  
• So far, research by myself and others shows GoogleTrends doing quite well, except among many large webcomics (not all). Since I started monitoring webcomics with it a while ago, I'll continue to check from time to time to see if anything changes. It remains odd that trends should seem much more out of whack with reports for webcomics, however, so more research is needed; - Bengo, I know you know about this blog and as I said before comics are viewed in a very different way to the likes of blogs, review sites, tech support sites, social networking sites and the like. Also the comparison with Alexa brought up more questions than answers regarding Google's methods of gathering data.
  
• Note the mention, in the letter, of opting in to include data sharing from Google Analytics with Google Trends. Should this come to pass, it might be a way for a website to demonstrate a commitment to honest traffic reporting; - This is also mentioned on the website as a possibility. Bengo should have already known this before he posted the first blog about Trends.
  
• We must keep in mind that from the top down, addressing click fraud is by default central to Google's planning and actions, and that GoogleTrends might provide infrastructure by which they can address it; - Where do Google say that? I'm having trouble finding very much about Google's views on click fraud at all. I find plenty of articles like this one that state that Google only believe it to be a minor problem. I can find literally nothing about them making it a priority. If it's true that they are I would very much like someone to link me to evidence of this.
  
• Or not, the last sentence suggests subdued plans, for now at least. Responding to inquires about projects under development is a tricky business, balancing privacy and honesty with great care; - or more likely they don't really care that much or have little time to respond, hence the copy and paste element to the email.
  
• The last sentence also reminds us that you can do side-by-side comparisons of about five sites at once, which is something I've only tried a few times -- worth noting;
  
• If GoogleTrends for Websites does become yet another source of public analytic data for traffic, Google has choices to make: they can create a product that screens out false traffic click fraud, and/or attempt to become the source of record for how a site performs. Either has significant implications for anyone engaged in click fraud already. If Google does not address click fraud as part of its strategy, but creates a source of record, it is in effect addressing the click fraud issue; - I'm not understanding something here. If Google does not address click fraud in their software they would still be addressing click fraud. Is it that some kind of higher logic or a lack of logic completely?
  
• Any public analytics system striving for credibility must build in resistance to traffic click fraud, or it will be in the interest of the dishonest to increase click fraud. The threat of a system appearing that already has a track record of historical performance for a site, and which, at some future data, will screen out fake traffic, is a brilliant way to blunt fraud now, and expose fakery without going case-by-case and tossing people out of the Google system; - Not me bolding the text today. Bengo is adding emphasis, but I'm not sure why. Maybe he's randomly shouting at us.
  
• If that is Google's goal, then people who run sites on steroids are going to be revealed publicly, as we see huge disparities between what they claim and what GoogleTrends claims. There's no need to become defensive and write denunciations with steam blowing out your ears, because you rise or fall based on your data legacy; - Based on Google's interpretations of data is what we really mean here. Unless Google take to just dumping raw data then it's all interpretive. If they do dump raw data then they cannot filter out possible fraud, because that would be interpretation.
  
• If Google has a system for teasing out real clicks from false that builds upon what it already does, we are left to wonder whether it has been turned on. Recall ADSDAQ's sudden retreat from webcomics last year. Cartoonists may be fine people, but the historic webcomic business model that hosts ads from major brokers is right up there with spam sites in terms of potential for abuse. All vendor-consumer interactions have a subjective aspect, but webcomics particularly so: they are free, and yet they are not; you as reader are holding up your share and yet you are not; you are from a demographic that trends left and doesn't mind clicking some insurance company's ads or you are not; you are dealing with a website where the creator will talk to you on Twitter or you are dealing with a faceless company... these all contribute to abuse potential, in various ways; - As Scott Kurtz posted in a message on both this site and Bengo's ADSDAQ stated their reasons for removing webcomics. Here's a snippet of what Scott said: "Adsdaq told us that they dropped these webcomic sites because they were too image-heavy and didn't have enough text content on them. Mostly it was webcomics without frequently updated blog content. Adsdaq can't place context based ads on image heavy sites. Images don't offer context their system can use. Text does. So the sites were dropped." That seems pretty simple and it's information freely available on the net.
  
• One would think that an aspiring webcomic professional who has co-written a book on the topic would be grateful when a blogger comes along and tries to reconcile conflicting public data about his performance, as part of a group. Anyone who dares discuss such data must be prepared for fits of rage, scapegoating and troll bombardments; - One would think that if the blogger wanted to discuss such data with the webcomic professional they would do so before making it public, make some attempt to get an answer to the questions before writing the article.
  
• When I talk to webcomics people as part of doing research, I notice that they are mostly friendly, sometimes cagey and the rest "other." The cagey types do not like to discuss their methods or data, and sometimes seem to feign ignorance of their own analytics. Some get hot, and write things questioning my motives. "It's amazing how much you scare them," said one veteran observer, amused. -( I'm curious who this could be. Does anyone know? )- The fact that I would put people's advice to the test and report on my progress causes upset. Historic tendencies towards relaxed ethics now conflict with the message of professionalism, and the damage is self-induced. You can't argue for a viable, professional webcomic profession while you are behaving unethically, and the protests mostly serve to flag those who know, deep down, that they lack both the guts and the decency to apologize for transgressions, past and present. - A classic Bengoism of the best sort. If you disagree with his research it's because you have something to hide. You can't possibly just think that he's wrong and that maybe spreading lies, half-truths, badly researched data and petty vindictiveness as facts can be damaging to anyone who would accept it as truth.
  
• I'm convinced that under the right circumstances, webcomics can be monetized and can even make a viable career choice. But newly emerging careers often start with lax practices and end up self-regulating as people see that bad actors hold down progress. There is incredible peer pressure among some veteran cartoonists to hold the line against progressive thought, even as some candidly reveal the extent of deceptions in non-public conversations. Don't assume I take every such report seriously -- I am skeptical until convinced, regardless. An old Russian saying: доверие, но проверяй (Copy, then translate it) - There's pressure to hold the line against progressive thought says Mr.Bengo and that is a hell of a claim. Does he have evidence of this pressure. My guess is no.

Surprisingly, Bengo authorised Scott's comment on The Floating Lightbulb. Well, maybe not that surprisingly as Scott had already posted his comment on this blog as well, because he had doubts as to whether or not Bengo would allow it. I can't help wondering if Bengo allowed Scott's comment to be posted purely because it was already online and to prove that he is not the type to censor people excessively.

Speaking of censoring readers. You may remember a post by Jessica Ottowell, that Bengo refused to allow.

I have some more of them here.

First up another comment posted as a reply to this post.

Jessica didn't take too well to being accused of posting as multiple people.

"Dear Bengo,
You amuse me most fantastically!

Let me state at once, I have not you sent any email and if I did, it would be from only my own email from my own company servers, that I own and are registered to. (f5cd.com or gilbertandgrim.com)

I am hardly the woman to hide my id, I am a business woman from the north east of england, I have been to Shotton Hall School in Peterlee, as well as received, certificates and commendation from the following higher educational institutions:-

Durham New Collage,
Sunderland University as well as Durham and Manchester.

I have ran a computer company called Revolution and now, seeing that I left, I am seeking funding for two new projects that revolve around the arts.

I am also the programmer of a new webcomic system known as nekoKitsune (as used by our comic and soon to be publicly beta tested).

I am also the partner of the artist and writer of said site as well as being a former comic writer myself (that I may remark may change soon as I am to publish new works) as well as a programmer, artist, pro photographer, song writer and hardware developer.

In regard to nationality, I am most certainly British as you most likely know.

May I ask, who are you really bengo?"

The following two were posted in response to the post comparing Alexa results with those of Google Trends.

"What I don't think you get Bengo is that all of your sources are flawed,
one way or another. You seem to put too much stock in to wiki and google
sources, you forget that wikipedia is full of opinionated views and
suspect research and as for google, it has what can be called
corporation wide ADD, this means that most of the projects they start
hardly ever come out of beta. Even they don't think you should take
Trends on face value, this statement is easily found and using this
information shows you up for being the hack of a journalist people think
you are,
that belongs at a paper like the UK's Sun, that trades almost
exclusively on sensationalist stories and gossip, that are so sloppily
researched that only the bottom 1% of the population fall for it and I
may add, very really turn out to be true.

Please desist from spreading unfounded rubbish, speculation and poorly
researched article of little factual content."

And...

"Dear Bengo.
Yet again you have choose to hide my comments and I here by wish to inform you that, along with Scott, I am to send my comments to tilting as you have given me no other option.

I feel that I have given you more than just point to help you improve, if you wish not to improve, then so be it.

Yours fatefully,

Jessica Ottowell,
fiveCARDSdown group "

Tilting at Lightbulbs, letting you have your say whether Bengo likes it or not.

Why I brought back Tilting Pt2.

It seems Bengo has updated again and is still on about Google Trends. He still doesn't seem to know how it works, but that doesn't stop him returning to his old faithful of explanations.

People are lying about their stats and faking their analytics numbers!

He writes:

"I am puzzled that many major titles show big audience declines over the past two years, and wonder what is the cause. Confounding the mystery, I found a small study that looked at sites outside of webcomics. It found that data from Google Trends and data from the same sites' Google Analytics matched closely."

I fixed his link there, seeing as the one on his site was broken. One theory that Bengo hasn't mentioned is that the way people read webcomics is significantly different to the way that people visit other sorts of sites and so user behaviour varies greatly.

The other option is that he just doesn't know how to read a graph.
Go down to the bottom of the article and there are the example comparisons. What do you notice about them?

They don't all match up. As the writer says "In many cases last quarter, more recent period, although at Analytics stats are nor clearly going down they do at Trends". The typo's left in from the other site. What's the explanation for this? Well, they make a guess, but their final words in the matter, "who knows".

Google themselves have a possible explanation.

"15. My website's information in Trends for Websites doesn't match my own data. Why?

It's important to keep in mind that all results from Trends for Websites are estimated. Moreover, the data is updated periodically, so recent changes in traffic data may not be reflected. Finally, keep in mind that Trends for Websites is a Google Labs product, so it's still in its early stages of development and may therefore contain some inaccuracies. In the future, we may consider ways to improve the accuracy of Trends for Websites by allowing owners to contribute additional data from their sites."

That bit I bolded is important. It effectively means one thing. Trends is still in BETA and as such is still going to be full of bugs. Combine this with the differences in the way webcomic sites are used and you might see why it will have some odd results.

It also would be nice if Bengo could give us a link to some sort of evidence of the claim that "click fraud has risen dramatically every year and passed 25% a while back". Quoting statistics without sources is pretty useless and very sloppy journalism.

Another thing mentioned in the lasted entry on The Floating Lightbulb is that "there was a record amount of kook mail, all from the same Google account but using different names, genders and nationalities."

Well, we have some of that kook mail here. It seems one of Bengo's disgruntled readers has found this blog and taken me up on my offer to post any comments that Bengo wouldn't.

I'll preface this with the note that while the author was accused of using multiple personalities she stated in the email to me that she hadn't in fact sent a single email and had only attempted to comment under her own name. Here's the post that started it all:

"Hello again Bengo,

First off, may I congratulate you on becoming a running joke upon the webcomic list (both site and chat room) before asking you why you continue to spew unsubstantiated (and may I remark, poorly researched) garbage, you have not only show that you can not grasp the fundamentals of percentages, but also that you are a most paranoid, crackpot, conspiracy theorist and must be treated as such.

Congratulations must also be given as the above makes you a worlds first, the worlds first webcomic crackpot conspiracy theorist, how, may I ask, how do you feel?

You are not a researcher, as a researchers duty is to check and double check facts before sharing her/his findings, you admit that you do not, on this point I wish to share something with you, the first rule of research is that you eliminate any possible fallacious sources or information, it does not seem that you check the factual content of any information that you acquire from sources that might be lacking in integrity or perhaps showing bias.

At school, one should have learned that statistics are hardly a definitive source of information and thus should be views with a level of suspicion as should open sources like wikipedia that is so often proven wrong. May I also remark upon your most juvenile actions, by this I mean disabling your commenting to cease chatter from others who find flaws in your rants, also I must ask why do you continue to batter the halfpixel guys? Is it perhaps that it didn't work for you, if so, have you considered that comics, like art in general, is a very variable media and what worked for someone else, is hardly a guarantee of success as art (of all kinds) is hardly a science.

I wish to enquire about this store of yours, may I ask what was the url to this, perhaps some information would give credence to this claim, as on its own, hardly holds water.

Please get back to us,

Jessica Ottowell,

Creative Genius and Head of Development

fiveCARDSdown Group of Companies"

P.S.
Is Bengo including himself when he mentions "egotists, who commence axe-grinding at the first sign of dissent, and are not gracious to critics"?